Believe it or not, you can use photography to develop your own brand! Read this article and discover how you can do that! Get all information you need to know here!
Let’s face it – the internet is divided into two parts: text and images and since we can processes the images much faster than the text, it is a normal thing to say that photography is without a doubt the most powerful tool you need to build a brand.
When it comes to branding, your brand identity goes well beyond your site or e-commerce shop. Regardless of whether you are developing your own site, a blog or you need more models to create your brand – having a visual content is a necessary part of your strategy.
What is exactly the role of photography in branding?
There are many examples that explain the role of photography in branding. For instance, the brands Ralph Lauren and Zara have a “home” extension on their website and each web page tells a story about their product, what their brand is about, what their product is like, and what type of audience they are trying to attract.
These brands use usual imagery of interiors but for totally different purposes and different audience. So, this is exactly how you need to approach when representing your brand, you need to consider your clientele and the people you want to attract to your business.
Every successful brand involves visuals into their brand story. The visuals help present your aesthetics, personality, and support the brand identity at the same time. The reason why some brands are more successful than others is that they use photography better than others.
How to use photography to develop your brand?
Here are some tips to use:
- From concept to visualization – Building your brand, as with all great business ideas, starts with a concept.
- Be selective – Take time to filter your photographs in order to narrow the vision down to the essential and necessary images.
- Style of photography will lead to consistency – The main design styles you should take into consideration are retro, classic, handcrafted, material, and minimalist.
So, gather all of your photographs in one place and make a concept. Choose a design style that suits your brand and start visualizing your project! Using photography to build and develop your brand is the probably the best decision you can make for your business!
— The Gallery of Art (@GalleryofArt) 29 de mayo de 2017